In an industry often dominated by surface embellishments and mass production, Rata by Pratiksha Tandon offers a radically different vision — one where jewellery is handwoven, not embroidered, and every bead tells a story of patience, intention, and artistry. With a freeform technique that sets it apart from traditional crafts like zardozi and adda, Rata is carving a niche in contemporary Indian design by embracing slowness, sustainability, and soul

Demi-fine jewellery, which lies between fine jewellery and fashion jewellery, has grown into a significant market category, gaining traction among millennials and Gen Z, and redefining how jewellery is designed, marketed, and worn

In an age where fast fashion often overshadows craftsmanship, Indian jewellers are championing the revival of artisanal skills. By seamlessly blending traditional techniques with contemporary designs, they are catering to a modern clientele, while preserving the rich cultural heritage of India, finds out Priyanka Talreja Garegrat

Founded in 2016, Melorra delivers hallmarked gold jewellery to 718 Indian districts

Inspired by desserts each design is lavish, deliciously-stylish yet high-end and attainable.

Design plagiarism in the jewellery industry